This book is perfect for CEOs, companies and both large and small businesses who want to know how they can use Big Data and machine learning to increase their sales revenue and expand their sphere of influence. Consulting this book will help you to choose the best technical solution to meet your business needs and increase your impact in the digital marketplace. This guide will help you acquire essentials skills and guide you through the process of creating your very own data lab! Now in its third edition, the book discusses advanced NLP techniques and introduces the reader to the most common tools in machine learning and data processing.

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