In the 21st century, social media has become the primary method in which we stay connected with friends and family, stay current with the news and world events, get the latest sports scores, and connect with businesses. As this has become the dominant way in which information is received, new and innovative ways to provide that information have to be discovered. In the book Social Media Communication, author Jeremy Harris Lipschultz looks at different social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. He provides invaluable advice, and a step by step guide for students and influencers to communicate effectively while using these platforms.

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